The Rise of SEOR

SEOR began the way all great sourdough stories do - with patience, curiosity, and a jar on a kitchen counter.

What started as a simple love for a freshly baked, warm-smelling loaf of bread slowly became something bigger. We weren’t just making bread - we were learning the rhythm of fermentation, the science behind bubbles, and the quiet joy of watching something come alive with nothing more than flour, water, and time.

But along the way, we noticed something.

Most sourdough kits on the market felt incomplete.
They looked beautiful in photos - but once you started baking, you realized you still needed this tool… or that accessory… or something better designed.

So we asked ourselves:

What if one kit truly covered the entire journey?

From feeding your starter
To shaping your dough
To scoring with confidence
To lifting your loaf safely
To cooling it perfectly

No missing pieces. No cheap shortcuts. No “almost.”

That’s how SEOR was born.

Built by Bakers, Not Just Sellers

We designed our kits the way we bake - intentionally.

We chose a 42oz glass jar because starters grow.
We added a feeding reminder magnet because life gets busy.
We included two proofing baskets (round + oval) because creativity matters.
We upgraded the Premium version with a silicone sling and stainless steel cooling rack because the details shape the experience.

Every item has a purpose.
Every tool closes a gap.

More Than a Kit

SEOR isn’t just about equipment.

It’s about:

  • Slowing down.
  • Creating something real.
  • Sharing warm bread with people you love.
  • Turning a daily ritual into something meaningful.

Sourdough teaches patience.
It rewards consistency.
It connects tradition with modern living.

SEOR is a cozy family brand born around a kitchen table, shared across three generations who believe that good bread brings people closer, with no age barriers.

Around our table, bread is never just bread.
It’s stories. It’s connection. It’s continuity.

That philosophy lives inside every SEOR box.

Bake Well. Live Well.

We believe great bread isn’t complicated - it’s intentional.

SEOR exists to give you confidence from day one and joy for years to come.

Because when you feed your starter, shape your dough, and pull that golden loaf from the oven - you’re not just baking.

You’re creating something alive.
A loaf you’re proud to serve.
A result that reflects your patience, care, and craft.

And that’s where the magic begins.